As today’s digital world keeps growing and growing, TV seems like a form of media that is diminishing. Social media is new, exciting, and popular. Everyone is on it, and TV simply feels like something of the past. Marketers who are considering slimming their TV budget down may need to reconsider, because many are saying that TV is still the most popular medium out there.
History of Television
There are very few inventions that have had as much of an effect on contemporary American society as television. Before 1947, the number of homes with a television could be measured in the thousands. In the late 1990’s, 98% of homes had at least one television.
History of Commercials on Television
The first commercial on television was shown during a baseball game on a local channel in New York. It advertised Bulova watches, was ten seconds long, and was completely different from what we see today. Check it out here.
The Bulova commercial turned out to be a hit. Soon, advertisers jumped on board with this new form of media. And today, advertisers have figured out they have to be on the top of their game in order to attract potential customers. With so many advertisements out there in the world, especially on television, it really has to have the WOW factor.
Massive Reach
Television has the capability to reach a large number of people. It is able to reach certain demographic audience segments. No other medium is able to reach over 25% of of the viewing public in one hit. It can be expensive to advertise, but it is worth it in the end to have your ratings boost exponentially.
How Much Do We Watch?
The typical American spends approximately two and a half to five hours a day watching television. This can equate to around twenty-five hours per week. That is ALOT of TV. Advertisers should take advantage of how much screen time is seen in many homes.
Responsiveness
Companies and advertisers are able to look at their advertisement and see how well it did. Did sales go up after their commercial was played during the football game? If people did not react well to the advertisement, they would know and be able to reconsider their strategies. They would not be spending large amounts of money to advertise if they were not being successful.
Consumers have began to accept commercials as a part of the viewing process. They are more tolerant of commercials than most would think.
Creating a television commercial is relatively expensive, but advertisers see benefits in spending money on this than other forms of media, because the result is rewarding.
SOURCES:
Media and Entertainment 
This is such a good article! Your formatting is amazing. I love the subheads for each topic, and the pictures you have chosen work seamlessly. I love statistics and fun facts and your incorporation into the article makes this a fun read while also informative. The first commercial for the Bulova watches was so cool to watch- and you are right, it is so different from what we see now- and thanks for linking it to you’re article! Great job, Emma!
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This a great post, Emma! I loved the short blurb in the beginning to let the reader know what the post was going to be about and hook them in to keep reading. As well, you did a good job condensing all the statistics, facts and information down so your post was informative and enjoyable to read, not overwhelming. I loved the inclusion of the hyperlink to the first ever commercial. It was nice to actually see what you were talking about! Your use of sub-headings, graphics and hyperlinks makes your post look clean, professional and cohesive as a whole.
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